Last Updated: 25th June 2020

Businesses are owned, run and managed by people. During stressful times, business outputs can falter not just because of changing operating conditions, but because of human risks and factors. Coaching provides external support to help minimise risks and maximise resources.


Coaching can benefit individuals in two common ways:

  • Minimise risks, eg:
  • Reduce stress and anxiety
  • Avoid poor decisions
  • Avoid burnout
  • Avoid damaging relationships
  • Maximise resources, eg:
  • Motivate and inspire
  • Prioritise and focus
  • Unlock skills and abilities
  • Increase output efficiency and quality

Businesses can benefit by finding quality coaches and making them available to their staff. Likewise, individuals can benefit by seeking good coaches that suit them.

Types of Coaching

Whilst a coach can be a formal paid arrangement, it doesn't have to be. The benefits of coaching can come from a friend, mentor or even books. Coaching can exist in a few formats:

Formal vs. Informal

A formal coaching arrangement is when two people make a commitment to a coaching journey or process. One fulfils the role of leader, the other the coach. This approach is usually structured and occurs at regular intervals such as weekly or monthly. Initial sessions usually begin with goal setting with later sessions focusing on achieving those goals.

Informal arrangements are when one person uses someone as a coach without a formal arrangement. This could be for ad hoc advice, or as an occasional sounding board. There are usually no fixed structure or schedule. Goals are not formalised, and the coach may not even be aware the leader sees them as a coach. Informal coaches can also include things like books or online courses.

Professional vs. Unprofessional

Both formal and informal arrangements can be found from professional or unprofessional sources. Unprofessional coaches could be friends, a family member, a colleague or a mentor. Their value as a coach may be no less than from a professional source, but they do not have any formal training in coaching.

Professional coaches can come from a variety of backgrounds. They may have trained specifically as a coach, or perhaps as a counsellor, psychologist or consultant. Professional coaches bring a greater level of theoretical and academic perspective. Because they spend a lot more of their time coaching, they also bring a broader experience base to draw on.

Which is the best?

No one type is better than another. Different arrangements will suit different people and different topics. A person may also benefit from a number of different coaches that each specialise in different areas.

Tips for picking a good Coach

A good coach can be priceless and it's worth hunting around to find one that suits you. To help increase your chances of finding a good one, consider the following:

  • What area do you want to focus on and what is their level of familiarity with this area?
  • What have they done/achieved personally in this area? Do they have strong credibility?
  • Do they have coaching skillset or are they just smart in an area?
  • How extensive is their coaching training or professional background?
  • What level of contact do you want and can they deliver this / can you afford this from them?
  • Do you find a connection with them? Are they easy to talk to? Do they listen well and ask good questions? Different styles will suit different people so take the time to find one that suits you.

Find a Local Coach

For those looking for a professional option. Why not consider these local coaches:

Pay it Forward

Why not consider how you could lend your own experience to support a business leader or business through COVID-19. Your local council, state or federal member may be able to connect you with someone. Alternatively you can explore other ways of supporting others through the Get Involved page.

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